Keywords and Phrases Part 2: What are Keywords and Phrases and Do They Work?
You’ve put your heart, time and money into developing a beautiful website for your business. Your web pages are engaging, your offering easy to understand, and potential customers know how to reach you. Your work is done, right? Wrong….
Keywords and Phrases Part 1: A Brief History on the Use of Keywords and Phrases
There’s a lot to know about keywords and phrases and how they’ve been used throughout the years. This is the first in a two-part series that will discuss the history, efficacy and methodology of the use of keywords and phrases as an SEO tactic and online optimization tool.
The first is a brief discussion of the history of keywords. Be sure to stay tuned for the next post in the series…
Three Useful Tips To Help You Write Truly Effective Headlines
Did you know that the human attention span is now considered to be shorter than that of a goldfish? According to a study put forth by Microsoft Corporation in 2015, in the past 10 years, the human attention span has shortened from 12 to 8 seconds. A goldfish has nine. So, when visitors come to your website, you have a very short period of time to grab their attention.
Three Tips for More Effective Writing
It’s no secret that today’s consumers are turning to search engines to find solutions to their problems. If you happen to be able to solve one of them, you want them turning to you. Content is everywhere and for a business owner with an online presence, this makes for an extremely competitive market. In order to gain an edge in your industry, it’s increasingly important that your writing be effective. Fortunately, there are many little changes you can make in your writing that make a huge difference. Here are three suggestions.
Content Writing 101: What Exactly is Content Writing Anyway?
Thanks to the vast and growing digital world we live in, content writers are always in demand. In fact, according to an article by Jordan Teicher, recent research reveals that content marketing is at the top hiring area for 2018. A good portion of content marketing includes the tasks that content writers often handle.
Market Madre – The Freelancer’s Home for Inspiration, Encouragement and Learning
Welcome to the Market Madre blog where I’ll be talking about all things freelance writing and marketing and maybe a few things not. I’ll use this space to write about all manner of topics related to content and copy writing, blogging, editing and more.